Google has Launched Web Designer Software, A Visual Tool for Building Interactive HTML5 Sites and Online Ads

Google has Launched Web Designer Software, A Visual Tool for Building Interactive HTML5 Sites and Online Ads

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Google has Launched Web Designer Software, A Visual Tool for Building Interactive HTML5 Sites and Online Ads

Google has the launched Web Designer, a new tool for building interactive HTML5 sites and ads. The company first hinted at this launch in June, but had been quiet about it ever since. Web Designer, which Google calls a “professional-quality design tool,” is now officially in public beta and available for download for Mac and Windows.

As Google notes in today’s announcement, Web Designer was developed to allow advertisers to easily create HTML5 ads for mobile and desktop. Until recently, Google argues, advertisers “didn’t have the tools they needed to easily develop content fit for today’s cross-screen experiences” and Web Designer aims to be the tool to create these experiences.

While this ad pedigree shines through across Web Designer (the default layouts are for DoubleClick rich media ads and AdMob mobile ads, for example), there is nothing in the tool that would prevent you from building interactive single-page sites and animations for other purposes, as well. Some of the features, however, are currently only available for ads, though Google says it plans to expand these tools for other purposes in the future.

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